is a subsidy war bloodbath takeaway 5 months pattern, 8 times the growth rate of expansion began crazy hungry "profit model is not clear," the business model has been reconstructed.
note: takeaway O2O market is staged a fierce degree near a taxi after the O2O field (vs drops fast) "crazy subsidies movement", in which participants such as Baidu takeaway, Ali Amoy little, U.S., and public comment just stake in "hungry", rather then hundred regiments the mean. O2O is a most difficult battle, from the early born campus mode, how to start laying the line from the merchant network distribute leaflets, how to reconstruct the business model of competitors in the fierce fighting? Here is "commercial value" reporter Liu Hongjun depth reports of "hungry":
at the beginning of May this year, the public comment in a $80 million stake in "hungry, hungry" is just a person with 300 and 12 of the city’s delivery website. 5 months later, the figure has doubled by 8 times. By the middle of October, hunger had expanded to 2500 people and 187 cities, with orders increasing from 100 thousand to 1 million orders per day.
this is a takeaway restaurant from the campus. From the campus of Jiaotong University to the city of Shanghai, and eventually expanded to the whole country, co-founder and chief strategy officer, Kang Jia suddenly found: "
before we kill are some local small sites, suddenly one day, Ma is also our competitors, and suddenly saw Wang Xing (American network founder) pay attention to my micro-blog, Wang Huiwen (U.S. responsible person) to come and visit me, feel inexplicable."
hungry, founder and CEO Zhang Xuhao and public comment executives have had several in-depth exchanges, draw lessons from public comment, urban sprawl slower lessons, the expansion of the city to a higher priority. Beginning in mid July, a frenzied urban sprawl came from the starving headquarters, the most intense moment in the takeaway market.
from 300 to 2000,
before he moved to a new house, the office was already very tense. Originally not loose conference room has become a huge computer desk piled up, there is no district to squeeze more than a dozen Market Office staff. Upstairs in the starting point of public entrepreneurship camp cafe, hungry people almost "occupation" of the floor, the cafe in the lobby by twos and threes sitting to interviews with employees, public meeting room with repeated cafe staff meeting and debriefing. An employee pointed to a hotel next door to the office building, saying that some of the hotel’s rooms had been packaged by the company for years and were used by employees who stayed up all night and worked overtime.
Before the expansion of
, there were only 35 people in the first tier cities such as Beijing and Shanghai. There were only a few people in the small city. What things and instructions were issued?