Monthly Archives: February 2017

Over 40% of users believe that the electricity supplier promotional gimmick commodity prices change

Beijing, June 18, "6.18" was originally a Jingdong "anniversary", has now become the brightest business promotion get together day,, Tmall, Gome online business giants have joined this promotion battle, with the price, send coupons, flash purchase, group purchase, discount and other preferential measures to attract netizen. The day before, according to a survey launched in Beijing IT channel with the number 100 market research company, over 40% of users believe that the electricity supplier promotional "hype gimmick", and that "commodity price and promotion before the difference is minimal, but there are still 60% of users said they would pay attention to dynamic business promotion, identify the timing of orders.

for the electricity supplier, in order to promote is very hard, there is no holiday, holiday to create holiday also, therefore, different types of electricity providers have begun to peak "Festival" grab the market. However, the face of the consumer electricity supplier Festival attitude is what kind of survey found in the new channel IT, more than 60% users will not be tired of staring at electricity supplier promotions. Digital 100 market research firm’s results are similar, 59.4% of the respondents will wait until the electricity supplier promotions orders.

this year, 6.18 electricity supplier promotion war, the game seems to be upgraded. The business started from a simple extensive rush toward the mode of warfare, by their own competitive advantage and construct such as Jingdong in intelligence, financial, social and other fields, O2O offensive. Consumers buy it? In Beijing IT channel survey, 92.3% of users believe that the nature of the electricity supplier marketing is the hype and gimmicks; that is none other promotions accounted for only 7.7%. In figure 100 the results of market research companies are slightly different, as researchers let promotion accounted for 50.3%; 49.7% of the netizens think is "gimmick".

annual electricity supplier promotional war are known as "zero profit" and "low price", but consumers think they really accounted for cheap? Show Beijing IT channel survey, 69.2% of users believe that the price of goods and promotion before no difference; that is really cheaper accounted for 30.8%. The investigation and the number 100 market research company showed that 47.6 of respondents believe that the price of goods and had little difference, 44.1% of respondents believe that "really cheap; there are 8.4% of the users that the commodity price does not fall up".

in fact, electricity providers face intensified close combat battle ", consumers just want to get some benefits. The netizen said: "with the barber shop business promotion staff continue to recommend to you the card as boring things, who benefits, logistics fast, good service, in fact, consumers are already open, this promotion can be less if more affordable this good slobber."

According to the Ministry of Commerce Secretary

estimates, in 2014 the country’s electricity supplier turnover of about 13 trillion yuan, relative to the retail industry, electricity penetration is still less than 20%. In the new channel IT survey shows that the electricity supplier in the year to promote the protagonist is still Taobao, Tmall and Jingdong, accounting for 19>

Chinese people overseas shopping the price is the key to the risk of scouring the sea


technology Zheng Jun

a lot of study and work in the United States Chinese, expect to return home have complex emotions common: on the one hand is home to enjoy delicacy and joyful longing, on the other hand, many relatives and friends for purchasing requirements and a headache. Luxury shoes and bags, designer clothes, cosmetics, health care medicine, maternal and child supplies, but these are not what; child car seat and a large number of baby milk powder, has become a nightmare for many students when returning to the baggage.

go shoppi

and Chinese consumers shopping abroad, is even more crazy consumer groups, they undoubtedly become the most popular American retail industry, strong purchasing power in developed countries is let Americans exclaim. Although the United States per capita GDP is seven times that of the Chinese people, but can appear in the United States, the Chinese people are usually white-collar class, the quality of life, fashion brands have their own pursuit.

with the opening up of China’s economy, more and more Chinese people began to travel abroad. However, whether it is business travel or purely tourism, shopping consumption is the same theme. Data show that last year the number of Chinese outbound tourists grew by 18.4% to about 83000000 passengers, more than the United States and Germany, the world’s largest outbound tourism market.

how strong is the purchasing power of Chinese consumers, China has not only become the world’s fastest growing tourist market in the past ten years, Chinese tourists travel expenses have been ranked first in the world. Chinese tourists spent $102 billion last year on record, more than the United States and Germany (nearly $84 billion) ranked first in the world.

Spring Festival holiday was originally a day Chinese family reunion, but now the new year abroad has become a kind of fashion. At the same time traveling abroad, a large amount of procurement has become a habit. Statistics of the Ministry of Commerce, during the Spring Festival in 2013, Chinese people outside the luxury goods consumption totaled $7 billion 200 million, an increase of 29%, compared with the previous two years, $5 billion 600 million and $4 billion 900 million a substantial increase.

is now the main outlets, such as New York WoodBury, Losangeles Palm Spring or Gilroy in Silicon Valley, which is the domestic well-known consumer fashion brands, mostly equipped with a Chinese guide, even the "foreigner" will be a few Chinese. For them, to understand Chinese means real sales. The outlet, usually there are China Merchants Bank credit card services, will provide free original $5 discount coupons, and rebates according to consumer credit card lottery.

sea Amoy buy world

even if not their shopping abroad, there is no friends overseas purchasing, domestic consumers can through the Internet, scouring the sea way homes to buy cheap goods in the United states. Taobao search in the United States purchasing, the results show that there are 1 million 680 thousand baby. Keywords >

Ali Pictures Group will be out or pave the way for mutual entertainment separate listing

following the electricity supplier ecosystem, cloud computing platform, O2O concepts, Alibaba group (hereinafter referred to as ALI) to the capital market depicts a story about cultural and entertainment. The day before, China Culture Communication (01060.HK) announced that the shareholders’ meeting suggested that the company was renamed the Alibaba film group limited".

investment Youku potatoes, the acquisition of cultural Chinese, founded the Alibaba film group…… Ali in the field of cultural and entertainment has gone farther and farther. Many capital sources told the "First Financial Daily" the reporter said that the establishment of Ali entertainment group, is describing a new culture and entertainment ecosystem to the American capital market; long term, does not rule out the interactive entertainment business all separation, integration, build an independent listed company Ali mutual entertainment.

film fans economy

in March this year, the Chinese culture and Alibaba entered into an agreement to HK $0.5 per share issued to Ali shares of $12 billion 488 million, the total value of HK $6 billion 244 million. After the completion of the transaction, the Alibaba will have Chinese (60% increase) culture and Culture Co., China shareholders node for concerted action, have the right to vote Chinese culture 70.8%.

announcement that the shareholders general meeting suggested that the company’s English name "ChinaVision Media Limited" changed to "Alibaba Pictures Group Limited" Group". And adopted the name "Alibaba Chinese Film Group Limited as the second name to replace the existing Chinese name" China Culture Media Group Limited "and registered in Hongkong.

in addition to the name change, culture China also announced a new member of the board of directors: Ali digital entertainment business leader Liu Chunning, Alibaba group senior vice president Zhang Yu, the Alibaba’s chief risk officer, Shao Xiaofeng, chairman of the board of directors of the Alibaba and the Ma and close movie star Jet Li have joined the board of directors China culture.

future development plan, to raise funds of 40% to 50% will be used to invest and expand the existing business of Chinese culture, but not limited to the production and distribution of movies, TV series and network drama.

culture Chinese preliminary plan annual investment of 8 to 10 films, annual investment of 3 to 5 novellas and full-length TV shows, and the investment of 3 to 5 network drama.

culture, China said that 5% to 10% of the funds used to finance the daily operation of China’s culture, the remaining funds are mainly used to expand the culture of other media related businesses in China and the potential investment.

, according to a person close to the digital entertainment industry culture China trade project revealed that the future, Ali plans to launch a television channel in Taobao, Tmall, and the paid video form; and the cultural China have Peter Chan and Stephen Chow, director of the investment priority right, will soon be signing a number of well-known director, including the famous Hongkong director Wong Kar Wai.

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Net red economy 30% net profit margin spike Amoy brand

[Abstract] the Internet giant is the large flow of economic, reticulocyte and community economic trickle, small flow small and beautiful.

/ Li Chengdong (WeChat public number: East electricity supplier interpretation)

has two new Internet trend recently, called a red net economy, is 90 after the technician made plans to sell goods economy, a social economy, followed by a bunch of opinion leaders have common needs of member fans, source Yu Kaiwen Kelly 1000 hardcore fans theory. Anyway, in fact, is a flow of the economy, the first user, and then match what products and services provided

net red economy, 30% net profit margin of

last night and a trader East garment industry investment strategy about the friends of cooperation, they recently in Hangzhou voted in a network of red clothing, hundreds of millions of revenue this year, basically no inventory, the gross profit margin of 40%, net profit rate of 30%. 10% of the cost of almost 6.5% of the operating costs, administrative expenses, as well as the flow of marketing costs of 0.5% of the cost of $3%. The final profit and net red split, of course, there is cooperation on the stock. We do not say in the traditional electricity supplier, whether it is B2C, or Taobao Tmall Jingdong store is difficult to do, it is not your flow, loyalty, user retention rate is low. Market traffic costs at 20% is normal, but there are terrible inventory risk, competition pressure without the integrity of plagiarism. Net red economy is the place where the flow of traffic is natural relatively stable and sustained, the fans are relatively less sensitive to the price, the final pre-sale is not any inventory. Ma Yun (micro-blog), small and beautiful in the network economy to achieve the red. The Ma’s "double millions of small and beautiful plan" is the castles in the air can not be achieved, because Taobao seller traffic sources of instability (the search results are often adjusted), weak supply chain inventory pressure, price war and innovation can not be protected.

Red net

net can also be referred to as network reds, grassroots Master, opinion leaders, is not limited to the clothing category, is not confined to the chest drain sell adorable. Four years ago we did the Master model, another is the forerunner of the 2010 Taobao flower shop in the city of angels, and the network economy have different approaches but equally satisfactory results wonderful red. When the boss from the city of angels "grassroots network red", global travel pictures, photos show the authenticity of life, stimulate a better life for the "grass root user" fans do consumption, repeat purchase rate of nearly 60%. 2013 was the acquisition of the Amoy brand Liebo, do not know how to present. The community is relatively tall on the play, such as logic thinking, Wu Xiaobo channel, and Almighty bear, is actually the fans to wash out high quality parts, a member of the meaning, characteristics and then seek for members, the commercial realization of the scene. In short, the first flow, and then commercial scene.

network red economic opportunities from big companies disdain

The rise of the new economic

network is also easy to understand, rich Ali and Jingdong, including, and so on

Buy bigwigs who should add their own site search

buy can be said to be the most fire, but also the fastest growing network business model. Since the GROUPON business model into the country, it will spread in the domestic crazy. No matter what, to a certain stage of development must be changed oh. It is almost impossible to live in China if you want to live in a stable and good way. With the change of time and social development, we can adjust ourselves to live better in the tide of development.

for the group to buy, the price can no longer make a lot of users have the desire to buy. Why? A very simple answer: too many Chinese buy, buy too many activities on the line every day to buy. When the group began to buy can be said to create demand for users, customers see such a low discount will have a strong desire to buy. Now, buy so much, it is not necessary for the user to have a desire to buy all of the low discount. For group buying site is the same, the site also launched at the same time every day so many low-cost discounts, is for different user groups and launched. Buy site is expected to launch their own activities to buy each group can get good sales, so as to ensure their maximum profit.

buy the site at the same time each day to launch a variety of activities to buy, how can we make each buy can achieve maximum profit it is the urgent need to buy the site, but also need to address the needs as soon as possible. Shanghai SEO here to buy a big brother a proposal: to buy their own site plus a search station.

is that simple? It’s that simple. Now buy site more and more like buy navigation station. Take claiming to be the largest group buying site handle network. Let’s turn on the handle. Handle network today to launch the group purchase page 3 per line, 12 line, 4, page 36 X4=144. Hand in hand the number of Internet users every day there are about one million and six hundred thousand, the city opened the handle network 500+. Only the Shanghai area every day launch of the group purchase reached more than and 100, more than and 500 city launched a total number of every group purchase? Handle network traffic according to this, the average number of IP of each group purchase can get only more than and 30 (this is idealistic state of the result, the reality is not allowed to happen.). So there will be no sales to buy it, there is a more important issue, since it is the largest buy site do and buy navigation no difference. We also come to buy the site why we buy directly on the navigation website to see, after we click on the value. Buy navigation has more to buy, so it will not let buy site lost more customers

if the group purchase site has a search function, the user will not increase the rate of return and loyalty? If it is the same product line in two different group purchase website, one is on the home page, a page. It is easy to know that this product is more expensive on the group buying website. If there is a station search function, even if the day of the launch of the purchase will not worry about the user to find more

In the face of the future, Taobao has a greater sense of insecurity

recently, Taobao two times under the pain killer WeChat. The first is in July 31st to protect consumers’ feelings and control the risk of the transaction, the excuse to suspend the third party application for WeChat services. And then in August 9th announced "today, Taobao website contains a chain of two-dimensional code image will not be able to use, or to protect the security of transactions, security risk averse sellers to bypass the normal Taobao business process and management system to.

this is not the first time Taobao from the upstream flow resorted to kill, five years before the ban last year to strengthen the control of Baidu, and beautiful shopping guide platform have sparked heated debate in the industry. All along, Taobao’s control of the flow of entrance are very careful, Ma hopes that the flow of the entrance is the grassland rather than forest Taobao.

Ali (excluding Alipay) almost all of its revenue from advertising, is essentially to flow within the system and Realization of trafficking. Taobao around the businesses to create a closed ecological system, the seller firmly control upstream and downstream user flow, let them as much as possible business activities are running in the system, including advertising, sales, payment and logistics, and all the rules are set by Taobao, so Taobao the value of the flow can be achieved to the maximum extent, Taobao also is the master of the Empire in the closed. So Taobao is the most intolerable is the destruction of any external force on the flow system and user system set up hard, because Taobao will greatly impact the value of advertising, to shake Taobao’s survival foundation.


five years apart, but Baidu and WeChat blocked the truth is exactly the same, but one is for the Internet era to create closed flow system, one is for the mobile internet.

ban on Baidu, Taobao to avoid online shopping consumers more starting from the starting point of the search engine, this phenomenon is very common in foreign countries, in reality itself as the first online shopping entrance; on the other hand, Taobao improved its ecological flow through Taobao off the alliance mode. And construct the ecological flow of advertising system based on, which is today the most important source of income for the Ali group. In today’s business enterprise, Taobao is also the flow constitutes one of the most healthy, from direct search and endogenous flow ratio is extremely high, and many business platform is highly dependent on the search engine or the portal of the different. According to Baidu blocked Taobao search engine to cut a slice of May, will be upstream of the great flow of control in their own hands, which is a closed system built by Taobao makes the train, drilling and other forms of advertising exhibition earn pots full.

in the mobile Internet era, Taobao apparently want to copy the same legend. Along with WeChat "fast payment" and "sweep" payment function to open, the user can bypass the Taobao to complete the shopping process in WeChat. In this case, Taobao can not tolerate the formation of a large flow of WeChat in their own entrance >

A torn want to go millet mode, build logistics information ecology


Ali double eleven party, probably all difficult to pay attention to packaging props forward, from the opening at the top of the neat tear can easily open. The courier packaging manufacturer called "torn", but the team of 10 gene with the Internet, they plunge into the traditional packaging industry from the upstream production chain to transform it apart, perhaps the next chapter of the courier industry.


at first, a tear of the founder Xing Kai spotted the traditional packaging cumbersome, did not consider the user experience, standing on the C end point of view to optimization design, however, for the B side of the business, the user experience is not the core of the demand, the price and quality of key products, or is the optimal price. While standing on the shore "can not solve the fundamental problem, Xing Kai and the team will sink into the industry in the beginning of

transformation of production supply chain, the establishment of logistics supply chain

on the one hand, a tear to cut two manufacturers from the industry chain, currently around three manufacturers, the procurement of cardboard production and processing after their last, from this process, a tear to squeeze a profit. COO Dai Xiaoyang drew a picture of the industry chain, and then I tried to copy the following:


on the other hand, developed their own upstream materials, such as viscose, Xing Kai told the 36 krypton, they even viscose formulation is obtained by testing their own, and will adapt to the original temperature to 30 DEG C performance viscose at -10 DEG to -30 DEG C to 60 DEG C, in order to facilitate the packaging operation, they also the special double-sided adhesive edge made of serrated, Xing Kai said, now a tear is still in the research of hot melt adhesive, through injection machine instead of manual paste, in order to realize the automation of production process.

not only that, Xing Kai also mentioned that a tear to invest its own R & D equipment, has invested in Tianjin (Beijing, Hebei, Shanghai radiation) (Zhejiang, radiation Jiangsu, Guangzhou, Shenzhen and other places), place machine specializing in the production of packaging materials have a tear in the traditional plant, per month in 3 million -500 million. Xing Kai said that the traditional equipment manufacturers almost to input and output oriented, as far as possible, so the machine is a set of production line, a number of years without change, and a tear to the equipment is modular, will replace the iteration continuously, and into different parts of the plant, but also want to reduce the cost of the supply chain logistics.

In addition to the production of

technology, a tear also has information technology. Xing Kai said that the traditional packaging industry are doing "subtraction", that is the price of a single package is to cut the size of the paper to calculate the price, and they are using "additive" modeling, that is in accordance with the paper stack and the materials used to count, each type of packaging have worked out automated quotation system. The

Taobao to adjust the content strategy Amoy changed its name to the Consumer Portal


Taobao uses LOGO called Taobao portal

Tencent science and technology news (Le Tian) March 1st news, Taobao will be home navigation area of Amoy information renamed as consumer portal, in this domain name, Taobao uses LOGO called Taobao portal.

It is reported that

, Taobao in 09 years in December launched a new information in the original Amoy, men and women, children, clothing, beauty, fashion, sports, digital home, 9 channels, add hot sports, entertainment, finance, health, and automobile, constellation and the weather channel.

in cooperation with YAHOO sports channel Chinese, hot channel and entertainment channel and Beijing financial channel network cooperation, cooperation and, health channel cooperation and 39 Health Network, auto channel cooperation and love card network, constellation channel cooperation and technology Ziwei network, the weather channel cooperation and Chinese weather network.

In addition, Taobao announced the launch of cooperation with the excitement of the network, high-definition cinema business, at the same time, Taobao has also launched a collaborative approach to the literature, electronic magazines and other digital entertainment business.

analysts believe that a series of strategic steps to adjust the content shows that Taobao in the successful operation of e-commerce based on the official entry into the portal information services.

Cross border implementation of the new deal in January Taobao purchasing active

cross-border electricity supplier of the new deal from at 0:00 on April 8, 2016 to begin to have just one month, the implementation of the feedback situation how? How? NetEase visited the relevant science and technology enterprises, has brought about the new deal implementation effect.

In an interview with the NetEase

, science and technology knowledge, cross-border electricity supplier of the arrival of the new deal let the past as price war hit head broken and bleeding gathered together, they even for the WeChat group has a name called "the new deal to strive for one hundred days, they urgently hope that the new policy can re negotiate.

new deal in January: Taobao purchasing began active

is called the fuse mechanism refers to when the stock index reaches the specified fuse point, the exchange for the control of the risk of the suspension of trading measures. For cross-border electricity supplier is about to usher in the first wave of the fuse, the bonded area stocking in the empty, and goods purchased from overseas can not enter, Lin Jian (a pseudonym) to the NetEase science and technology to elaborate on the relevant issues.

"you know Hongkong Tongluowan, Mong Kok Shuike began to carry sacks to the mainland began to pull things?" Lin Jian said to the NetEase, he also put on the mobile phone display photos to see the author, these photos are the dealer in Hongkong to show its share photos.

Lin Jian said, "they are the most sensitive to policy." The reason is because Taobao sensitive and active, while a large number of cross-border electricity providers face supply shortages, Hongkong’s "water" back to work. Before that, due to the cross-border electricity supplier hot, Chinese shoppers most concentrated Seoul Myeong Dong Street Lotte Department store sales fell 20%, sales fell 12%, according to the Chinese export of "smuggled goods Street" across the board closed.

this may be due to the emergence of cross-border electricity supplier deal.

Lin Jiancheng, he participated in the promulgation of a new deal after the cross-border electronic business platform executives several internal meetings, at the same time he also represented the adverse effects of platform has repeatedly submitted a report to the relevant departments to produce the actual feedback the new deal. In an interview with NetEase science and technology before the interview, Lin Jian is also in charge of the relevant person in charge of several cross-border electricity supplier platform WeChat group consulting about the current status of bonded warehouse storage.

obtained from the current feedback, in the bonded warehouse inventory is significantly different, several relatively large platform delivery reached 30 days or even longer, while small and medium platform several popular category has been out of stock, the sale of the product category can lead time 10 days before.

In the face of many

platform responsible person expressed in WeChat group anxious, Lin Jian is also very helpless, "said the NetEase to science and technology we can use the method currently used, if there is no change in the future could only turn off cross-border business transformation."

, according to him, the current small and medium platform, has been quietly in transition, as the policy adjustments, their initiative to find a new way out.

New Deal why so serious?

has been the industry >

Trading volume of billions Neglected rural network purchasing market

text / Ding Tao division

recently two news has aroused widespread concern in the community, the news can be popular for the reason that the two are concerned about the rural electricity supplier related to some exploration and opportunities for the two. We first look at these two news:

news: Jingdong, Taobao, Baidu…… Recently, more and more Internet giants of all kinds of advertising appeared on the wall of the countryside, the intention to seize the 4–6 line market.

news: two Chinese Post plans to invest 100 million yuan to build an electronic payment service base, force the mobile phone and Internet payment, differentiated competition with Alipay, or to capture the rural market.

through the above two news, we can see from one side, penetration in the rural 10 years on the host computer, finally starting to show its true value from the electricity supplier level, hundreds of millions of people in the rural market will be because of the involvement of e-commerce and change the nature of the occurrence.

but in fact, through my long experience in the countryside, the situation is not as optimistic as we expected. I have done a small-scale survey, now the rural research China electric media and the majority are living in the deep North of Guangzhou city like this, everyone sitting in front of the computer for rural electricity providers pointing Jiangshan, most people may have not been able to rural copious and fluent article to write thousands of words, in this case writing something out of the most imaginary castles in the air.

billion rural network purchasing market has been seriously ignored

the author lives in the countryside for a long time, and often goes back and forth between the countryside and the city. Since 1998, is the first contact with a computer connected to the network and then shopping farmers, in my opinion, the rural electricity providers should at least go through the following four stages, and the rural areas experienced different time points is also completely different:

first stage: the popularity of computers;

second phase: Internet access and the popularity of Internet awareness;

third stage: online shopping;

fourth phase: network sale.

I think now the rural electricity supplier to the third stage of the development of online shopping, and online shopping is divided into two stages, namely purchasing and purchasing. After these two stages are to let others help buy things and they will buy things on the internet. And today we want to focus on is even if the first stage of the third stage: online purchasing.

the network purchasing from overseas purchasing mobile phone is now very fire, purchasing milk, the purchasing network said that much in rural areas because of the young migrant workers, leaving a large number of young and old to the shopping needs, but no shopping ability is particularly high in rural areas will cause people to buy things on the Internet, often there is a village of one or two people will be online shopping, will help in the eight village ten villagers shopping.

where I am